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Marketing Plans
Introductory Offer: $149.00 Monthly
Basic Business Package: $495.00 Monthly
Moderate Business Package: $995.00 Monthly
Silver Business Package: $2495.00 Monthly
Gold Business Package: 4995.00 Monthly
Platinum Business Package: 9995.00 Monthly
Link Building Plans:
Tier 1: $149.00 A Year 3 Key Phrases
Tier 2: $249.00 A Year 5 Key Phrases
Tier 3: $349.00 A Year 7 Key Phrases
Tier 4: $399.00 A Year 8 Key Phrases
Basic: $495.00 A Year 10 Key Phrases
Moderate: $995.00 A Year 25 Key Phrases
Silver: $1495.00 A Year 40 Key Phrases
Gold: $1995.00 A Year 75 Key Phrases
Platinum: $2495.00 100 Key Phrases
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1. If you absolutely MUST use Java script drop down menus, image maps or
image links, be sure to put text links somewhere on the page for the spiders to
follow.
2. Content is king, so be sure to have good, well-written and unique content
that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality
backlinks using your keyword phrase as the link. Remember, if there is no good,
logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the
ranking algorithm. A site with lower PR can actually outrank one with a higher
PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your
site. And, if you MUST have the name of your company in it, put it at the end.
Unless you are a major brand name that is a household name, your business name
will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your
pages on a regular basis. Content freshness adds relevancy to your site in the
eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase.
In other words, if your target is “blue widgets” then link to “blue widgets”
instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in
your text (“our Palm Springs store” not “our store”) to help you get found in
local searches.
9. Don’t design your web site without considering SEO. Make sure your web
designer understands your expectations for organic SEO. Doing a retrofit on your
shiny new Flash-based site after it is built won’t cut it. Spiders can crawl
text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT
attributes and even your domain name.
11. Check for canonicalization issues – www and non-www domains. Decide which
you want to use and 301 redirect the other to it. In other words, if http://www.domain.com
is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html
appended to your domain name? If so, you’re splitting your links. Outside links
go to http://www.domain.com and internal links go to.http://www.domain.com/index.html.
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