What is SEO?
SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Bing and Yahoo have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
What is the job of an SEO Consultant
The job of an expert SEO Consultant or Local Listing SEO is to suggest best seo marketing strategy for your business website. There are various areas which need search engine optimization expert analysis. Some of these areas are as below:-
1. Initial Website Analysis and Keyword Research: It is important to analyze website and ensure that your website is conforming to the guidelines set by various search engines. If there are any blocks in your website, then it will be difficult for search engines to crawl your website effectively.
It is also important to ensure that you select best set of keywords for your business website. If you start-off with wrong set of keywords then it would exhaust your SEO budget and will result in clicks without any sale/or query.
2. Suggesting Right Strategy: It is highly important to formulate best SEO strategy for your website. The job of SEO consultant is to provide customized SEO services to clients. While optimizing a website an SEO consultant might have to examine 100 ecommerce pages. He/She should be flexible to offer such flexible services.
SEO Consultant should have expertise in Website Design and Development as well. Otherwise, it would be very difficult to implement changes suggested by your SEO Consultant Company.
3. Competitor Analysis – An SEO Consultant services company should be able to analyze SEO strategy being followed by your competitors. It is important to understand where your competitors stand in search engines and what sort of results you can expect from your website.
The Web Designer versus the SEO
After a company’s website is completed, it’s time to start thinking about Search Engine Optimization (SEO). SEO helps ensure your website gets visibility on search engines, hopefully resulting in an increase in traffic. To properly utilize SEO, businesses must decide if they will outsource their efforts with an SEO company. There are many things to consider when making this decision, we have outlined some of things to consider when hiring an SEO company.
Local SEO Marketing
Local SEO services for small businesses that focus in a local market. We provide local SEO marketing services for companies that want to target a localized areas. Our local SEO marketing techniques include local online directories and portals including sites like Yelp, Google Maps (Google Plus), Yahoo & Bing Local, as well as various B2B (business-to-business) and B2C (business-to-consumer) local directories, portals and local citation websites. Through our years of experience as local SEO experts, we have created a database of local marketing resources that are highly targeted to specific geographic regions, helping your local business gain exposure only in the areas in which you do business.
Video Optimization For SEO
Get Your Videos Found Online with Video Search Engine Optimization (VSEO)
Did you know almost 50% of today’s web traffic comes to a website through online videos? Video grabs the attention of viewers far more quickly and effectively than text, audio or photos. Videos are a cost-effective medium to deliver your marketing message with a higher power and impact than that of traditional marketing methods. But is your video getting found online?
Just as your website needs to be optimized to be visible in the search engines, so do your online videos. Search engines now offer blended results which include video, news, images, shopping and of course text links. Video Search Engine Optimization (VSEO) is the process of promoting your videos to the top of YouTube and Google as well as the other major search engines and video distribution websites
Mobile Search Engine Optimization
The need for businesses to invest in a proper mobile website has never been stronger. Recent statistics suggest that businesses who choose to forego this advice may quickly see their market share diminish. According to the Internet Advertising Bureau, 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.